Tuesday, March 19, 2013

What Comes Next?

Trying to figure out my social media posts is a bit challenging.  There are as many directions to go as there are tv shows on our site.  (We have links to more than one thousand shows!)  What do I compose that will make people say, “Oh yeah, I need to catch up on "xyz" show through www.seetvgo.com!”   Or what do I highlight to help people find a new show that they might enjoy?

JD added a great feature to the site last week.  On the home page in the third column, there are now 10 random shows that have brand new episodes posted somewhere out on the web.  If you are bored, this is a great place to start finding a new tv addiction!  One show posted today is the History channels "Vikings" which is also a new series.

But, back to figuring out posts for our social media: when you look at all television shows as a whole, they make up an entire world.  From the classy to the down right trashy, there are thousands of directions to go and right now, not a clear idea of how to grab people’s interest.

And how do I not let it focus all on my interests?  I could post Big Bang Theory things every week.  (And NBC’s Thursday night lineup.) But, I’m trying hard to capture a varied audience and draw in all the people who have the common thread of just plain liking to watch television now and then, or all the time, classy or trashy.  

One of the tools I have using for inspiration is “FlipBoard” which is an app on my android tablet.  I love FlipBoard. They have made the internet into my own little magazine.  To use it, you go in and pick websites that appeal to your interests.   For myself, I tailored it to site that focus on entertainment and television news.  It’s basically your favorites list. Then FlipBoard puts all those “favorites” into a personal magazine that you can flip through, seeing the most recent posts on those sites.

One thing all three of us at www.seetvgo.com could use from our site’s visitors are ideas, feedback and input about our site.  Are you liking my posts?  What do you want to see more of?  Is there is a channel you are really needing to see added to our lineup?  Since we are just starting, there’s a hot chance one vote for a channel will get it added to our lineup.  Gary has promised to start working on a new channel this week, and hopefully we’ll see it soon!  (I don’t know what it will be, I forgot to ask.) 

We are plugging away, working to give you a better and better experience on our site.  What do you want to see next?  

Tuesday, March 12, 2013

Have you ever been to Kitty Hawk, where the Wright Brothers flew successfully for the first time?  There are markers at each successive spot where the plane landed after a short flight.  It is exhilarating just walking the markers and imagining the building excitement of the team as the plane went just a little further, then a little more, and then, take off! 

While our website is nothing in comparison to man flying, I imagine I feel a little like the Wright brothers at each little leap their plane took.  Google Analytics helps our company track users on our site.  I am watching our Google Analytics page everyday, seeing 5 users, 10, 25, and just hoping that the thing will actually fly!  We are hovering close to the ground right now. 

Our marketing budget is zero.  Ten or so years ago, we would have not been able even to start a company with that kind of funding.  We do not know anyone to approach for investments, and not knowing how this thing will go, don't want to bring in investors just yet, because they usually expect a big return and that's not there right now.  But thanks to modern social media, we can get a little air under our wings. 

I found this great article:   http://searchenginewatch.com/article/2048588/30-Free-Ways-To-Market-Your-Small-Business-Site

Using many of their ideas, I have begun to see an impact on the visits to our site.  We have seen some little surges upward over the past three weeks or so.  My focus has been to daily or every other day post something related to television on Google+, Facebook, Pinterest, and Twitter. 

Being an avid Facebook user, I was sure this would be the way to go, but I am starting to think that Google+ will be much more useful.  If I am correct, people that I put in my circles have the opportunity to see my public posts.  This is different from Facebook, where I think only our likes see the posts.  In Google+ I can also make comments on the posts of people in my circles, again, unlike Facebook, where it is only people who like us.  Because I made my user name the name of the website in Google+, that helps people see our site name and hopefully begin to create brand recognition out there.

Pinterest has also shown a few little leaps.  I have repinned quite a few pictures and had a few repinned.  The interesting thing is that the pictures that get repinned are typically the pictures of hot guys.  (One was a shirtless Adam Levine; who wouldn’t repin that?  Okay, maybe a few wouldn’t.)  So, some of my strategy has become to find hot pictures of television stars to repin. 

We need 30 likes on Facebook to be able to track any activity on it.  Aside from a 26 close friends (thank you everyone!), we only have 1 stranger.  I'm not even sure our current likes are seeing our posts.  My fault?  Don’t know.  But, I keep posting there just in case.

Then there is Twitter.  I am Tweeting here and there, but only have 5 followers.  If a Tweet is made in a forest with no one around, does it make a sound?  If nothing else, the people I am following who are in the television industry give me ideas for my own tweets and posts.  My Twitter knowledge is pretty basic.  This is one area I need to research more thoroughly.

That’s my social media Kitty Hawk right now.  Hopefully we will eventually get a real take off.  Things are looking up.  Our highest day after using the advice of the article I mentioned earlier has been 27 visitors.  This may not seem like a lot, but there were a lot of days with 3 visits or less, so getting into double digits is more exciting than you would think.  So, I keep hoping for that big leap, you know?  The one that leaves 27 in the dust.  

Tuesday, March 5, 2013

So we have this little site called www.seetvgo.com.  It is simple and uncluttered.  In some ways it is big, because it is linked to a world of television, but within itself, it is small.  Even our company is small.  We are run by three people. 

Myself, a stay-at-home mom who’s kids are all in school now.  I am hoping the income from this site will someday justify my staying at home even though all the kids are in school.  My degree was in accounting, which I worked in for a few years before popping out babies.  My goal is to never be in corporate accounting again because every cell in my body rebels against it.  Yes, I am the CFO (Chief Financial Officer) for www.seetvgo.com, but punting  the accounting to my husband has happened a couple of times when I just could not remember or process things.  He has an accounting degree which he earned before his engineering degree.  He helps for free.

My business partners are JD who is my little brother,  and Gary, who have been friends for years.  They are always knocking around the idea of going into business together.  Their other ideas for companies haven’t taken off, but they both know computer programming.  The idea for www.seetvgo.com has been their most viable idea, so we have finally hit on something that uses the guys’ strengths. 

My husband and  I put up some capital, rusty accounting skills and learn-as-I-go marketing skills to help the guys get this little thing off the ground.  JD is CIO (Chief Information Officer) and Gary the COO (Chief Operations Officer.  (We’re all Americans, by the way, if that’s attractive to you.  I know it could go either way)

 JD is my brother and Gary is his friend.  JD will kill me for calling him that.  JD warrants death because I would call him “JD Hogg” while growing up watching the Dukes of Hazzard and he DID NOT like it.  I’m hoping to help him get over that in this blog.  Or his name may change again at some point in the future.

Both of my partners work full time (unless Gary, a contract worker is in a “Laid off” phase.)  so, fitting a forward-moving company into real life with lots of other distractions is challenging.

Anyway, welcome to my blog about our little, new business venture on a shoe string budget with three people who are hoping it will take off.